Working in an automotive industry – which, to an extent – is among a sea of other shops, makes it hard to be noticeable. However, the notoriety that comes with hosting a Car Care Clinic and doing vehicle checks will thrust your business name into the public limelight. Laymen and other citizens who know little about mechanics generally feel safe rallying behind good services that are offered, and hosting a vehicle check for them is the first in many steps to ensure that you get their loyalty.
Speaking of loyalty, this is a quality that has become ever more difficult to achieve in these modern times than ever. That is just one more reason to secure each and every customer who walks through your shop door as a permanent customer. Having this mindset will ensure that your client listings grow exponentially, as word of mouth will eventually bring in more business than your shop can handle.
How To Host a Car Care Clinic
Marketing is the main tool you will be getting when it comes to “Being Car Care Aware” campaign. It may be better to select a specific group, or niche, such as being known as a woman-friendly service shop. Why? As you sign up more people, you will be able to maximize your promotional and marketing materials. You will not only spend less, you will get greater results.
On the other hand, since women generally like lovely things, you can coincide your website design to be eye catching for this particular target market. Most importantly, this will give you the privilege of having your shop promoted for all men and women to find.
The Car Care Council has great resources for hosting a car care clinic.
Lasting Benefits of Car Care Clinic Events
In order to reap real, long lasting benefits, you might want to do a Car Care Clinic frequently. Trying doing it for specific groups, which will allow you to be more creative in the advertising and promoting of it.
Advertising can be done through the use of a press release in your area. Send it to local newspapers – or better yet – use our website and you will discover just how much people love attending these kinds of things. You should also set up a Facebook page and schedule the event with invitations to those people you wish to invite.
Rally in as many women as possible to ensure they know what they are getting. With proper attention given to all, you will see your business flourish significantly.